Today I thought I would talk about email aliasing, why it is helpful to look more professional, improve company branding and make life easier on the web.
The other day I was enlightened to the fact that the company I use for ecommerce, Plimus, does NOT accept yahoo.com email addresses. I am assuming it does not accept any of the public email addresses, GMail, MSN, etc. I am guessing the reason is it is too easy to setup an anonymous email account on those services. Combined with electronic delivery and now the stage is set to use a stolen credit card. Email address that are tied to a privately owned domain, like scarleton
This got me thinking about email aliasing…
Businesses that publish public email accounts that are on the large, free email services such as Gmail (which I use), do not have the same air of legitimacy as those with email addresses that are tied to the company’s domain name. It also helps with branding because with every email your web site is given out, too, which helps with branding.
There are many different ways to skin this cat, but the easiest way that allows you to keep using that public email account is email aliasing.
I have a number of different email addresses, depending on the business:
Rather than having to run around to a lot of different email systems to check each one of my email addresses, I use email aliasing. With email aliasing, an email address is simply forwarded automagically to another email address. The other email address can be any email address; it does not have to be the same domain. Email aliasing has nothing to do with your email client; it is all setup and managed by the company hosting your domain name. So there is zero negative impact on your existing email system! To setup email aliasing, simply go consult with the company that is hosting/managing your domain name.
My real email is at Gmail. All my other email addresses are aliased to Gmail. As to keep things nice and simple, when I reply to folks I want them to see it came from the email alias, not the Gmail account, again to increase branding. It turns out that Gmail (and Yahoo! and I would imagine MSN and the others) all have a feature where you can “send mail as” another email account. In Gmail, it is under Settings --> Accounts.
The process is simple: You tell the email system (Gmail) the other email address, say scarleton
Now you have an email address tied to your domain name, so the business looks more legitimate, you increase branding, and for those systems that require a real email address, you can still use the one email account!
Of course if you use clients like clients like Thunderbird and Outlook Express, you can setup the same type of “send mail as” concept, too. Please consult their help documentation on how to setup it up.